Tag Archives: SxSW

Christ’s Church – Interactive Style

Every March, nearly 20,000 people come to Austin for the South by Southwest Interactive conference (SxSWi).  They come from big companies and small, from every industry, from non-profits and multi-billion dollar global enterprises.  What they have in common is that they are very tuned in to all things digital … especially the use of social, digital and mobile media to reach audiences of all stripes.

So for 5 days every March, Austin becomes the networking capital of the world.  Even with over 500 panels and presentations to choose from, the most valuable part of the conference is that all of those people, with at least one shared interest and a proclivity towards communication, are in the same place at the same time.

As I lead in to the meat of this post (and I do tend to love the preamble to a fault – but hey, it’s my blog), let me give you a run-down of my spiritual history with SxSW:

  • 2009: Traveled down with a team from Humana (in Louisville, KY).  Was blown away – and swept away – by panels, parties, concerts, dinners, and business meetings.  I don’t remember thinking about Jesus during that trip.
  • 2010: I knew that I needed to keep my spiritual focus in the midst of the madness, so I resolved to go to church on Sunday.  I live on twitter, so I recall sending out a tweet to ask if anyone wanted to join me.  Nobody responded.  Undeterred, I got up early on Sunday and walked down the street to Austin CityLife Church (which was then meeting in The Parish – VERY Austin for a church to meet in a bar).
  • 2011: By now I lived in Austin, was regularly attending the Austin Stone Community Church, and was feeling purposeful about putting together a church outing.  I used a (then) new tool called Plancast to let people know that I’d love to “host” them at a service at the Stone.  A few (6, to be exact) people came, and friendships were formed.  You can read my recap of that experience here, in The Church and the Social Network


That brings us up to date.  This year, I had a feeling that God had good things in store for this project that’s been dubbed SxSWinspiration.  I thought it would be a lot more fun to work with some collaborators this year, so I brought in my longtime friend Bryan Person, and Michelle Batten, whom I’d met at SxSW in 2010 and was one of the 6 inaugural attendees for SxSWinspiration.  Together, after lots of prayer and conversation, we felt that it’d be cool to add some fellowship time in addition to worship … so we ended up creating two separate pieces:

  1. Breakfast downtown, within walking distance of the conference hotels
  2. Worship at the Stone, with transportation provided by any locals who could come


We again turned to PlanCast, and then God went to work [Note: God was really working all the time; I’m taking some literary license here.  Hey, it’s my blog].

On Sunday morning, I picked up 5 dozen breakfast tacos from El Arroyo (muy delicioso, trust me) and my new friend Joey McGirr grabbed a box of Starbucks.  We met at my company’s office at 6th and Congress, and waited to see if anyone would show up.  They did.

By my best count, we had 17 Christ-followers in the house, breaking bread and enjoying each other’s company.  They came from as nearby as Austin’s Clarksville neighborhood, and from as far away as London.  They were former pastors, app developers, front-end web programmers, physicians with a passion for providing healthcare in underserved communities, and digital security experts.  They worked for startups like BeRemedy and ROAR and for global leaders like Nokia and Gemalto.  The common elements: They all love and follow Jesus.  They share a passion for glorifying his name.  And they all work in fields that are traditionally not very friendly towards Christians.

After a simple prayer and some introductions, we just talked … mostly in groups of two or three – before separating either to come worship at the Stone or to head back to their conference business.  But we all agreed to a few more things before we went:

  1. The digital world in general, and SxSW in particular, are a mission field for us.
  2. We want to stay together throughout the year – to support each other personally and professionally – through prayer and our social networks.
  3. We hope to grow this group of “digital Christians” at SxSW – and eventually begin to bring seekers into our fold to learn about Jesus


So without further ado, let me introduce you to the cast of characters that is SxSWinspiration, part II:

Front Row, L-R: Jon Burkhart, Ivor Horn, Kim Hollenshead, Carl Bliss, Matt McKee
Middle Row, L-R: Annie Hsieh, Michelle Batten, Jay Ehret
Back Row, L-R: Blake Canterbury, Sean Valderas, Joey McGirr, Reed Smith, Mike Neumann, Matt Thomson, Greg Matthews and Bryan Person (NP were Greg Swan & Josh Jensen)

You can follow us all on Twitter here – as Bryan Person has been kind enough to curate a twitter list.  And you can see more pictures of the gang on this Flickr set.  We haven’t figured out exactly how we’re going to stay connected yet, but we will … I’ve already seen some great examples of this group supporting one another (through twitter and through simple showing up at real-life events), so I don’t doubt that trend will continue to grow.  Would love to hear your thoughts and questions in these comments – so fire away!

[Special thanks are due to Michelle Batten and Bryan Person for planning, prayer and support; to Joey McGirr for stepping in to fill an urgent need – coffee – on Sunday morning; to Jon Manning and Zac Allen at the Austin Stone for their prayers and support; and to my wife Amy Matthews for putting up with being a SxSWidow every year – and for her unceasing prayers, support and love].

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The church and the social network

SxSWinspiration on Plancast

Last year at this time, I was attending my second South by Southwest (SxSW) interactive festival – and the first I’d done on my own.  I’d had such an amazing time at the first that I knew I needed to stay for the weekend this time in order to maximize my experience.  I also knew that I didn’t want to miss an opportunity to worship that weekend.  So even though I didn’t know much about any local churches, I did a google search, and wound up finding a church that was just a block from my hotel – and decided to go.  I also, rather at the last minute, invited anyone else from the conference to join me.

An invitation to Austin City Life church

Not surprisingly, nobody took me up on my offer (Sunday morning is not a particularly popular time to be up-and-about at SxSW, as it turns out!).  I had a great time anyway (the thing that left the biggest mark on me was the fact that the church was so strongly oriented to community service), and it planted a seed with me … I wanted to find a way to share Jesus with all of the people at SxSW who’ve shared so much with me.

I eventually moved to Austin (about 2.5 months later, as it turns out), so this year’s SxSW was totally different.  In the weeks leading up to the conference, most of my friends and broader social network connected on Plancast to share our plans for the conference, and to figure out where we were going to meet up.  I figured that would be the perfect mechanism for us to put together an outing to my (now home) church, the Austin Stone.  So I made up a name (SxSWinspiration – a play on SxSWinteractive), created the Plancast invitation you see above, and invited everyone along to the Stone.

I had no idea what would happen … whether 50 people would join me, or zero … one seemed as likely as the other.  The actual result was wonderful … my wife Amy and I wound up playing host to Bryan Person, Mike Neumann, Michelle Batten and Jay Ehret for an amazing message delivered by Pastor Jeff Mangum.  It was wonderful to be together in worship for a short while in midst of all the craziness, and I feel connected to all of those folks in a new way.  Only God knows where we’ll all be next year, but if he’s willing, this will be the first of many years of SxSWinspiration events … see you at the Stone next year!